oral presentation

Thesis: "Rolling Stones is not just about the music, but about the things and attitudes that music embraces." Jann Wenner editor

Five Facts:
~ started in 1967
~Jann Wenner is the publisher
~over 1.4 million copies have been sold
~  originally identified with the hippie counterculture of the era
~focuses on music and politics

Triune Brain: The Rolling Stones is heavy on the limbic with the variety of colors that they use in their ads and pictorials. They really know how to emotionally transfer a message through them.

8 Trends: The Rolling stones is a key example of the new digital media convergence age they have links to websites at the bottom of each ad. It really reads more like a webpage then an actual text pulling you from one story to the next.

7 Principles: emotional transfer, color schemes~mostly black/white

29 persuasive techniques: The rolling stones uses a variety of persuasive techniques such as flattery, celebrity, beautiful people, symbols, testimonials. Celebrity this one is most obvious  as the rolling stones throughout the years has used celebrites such as John Lennon, Brtney Spears, and more recently Barack Obama.  Symbols both celebrity and political symbols. Testimonials from celebrities and politicians.